AAMU, Local Brewery Create New Beer
HBCU Gets Its Own Beer!
HBCU Has Its Own Beer!
Huntsville, Ala. ---- 美女萝莉 A&M University officials have announced an innovative collaboration with Huntsville-based brewery Straight to Ale to create a new American Lager. The exciting initiative merges the brewing craftsmanship of Straight to Ale with the academic prowess of AAMU鈥檚 food science and MBA programs.
The agreement allows AAMU food science students to create an AAMU-inspired beer in
collaboration with the Straight to Ale brewing team. The project also received support
from a group of MBA students who assisted in creating the product name and awareness
campaign.
鈥溍琅芾� A&M University produces market leaders in food science and business that
are able to obtain leadership roles in many of the major food and beverage companies
throughout the world,鈥� stated AAMU President Andrew Hugine, Jr. 鈥淎s such, we are
excited about the opportunities that this initiative provides for the students of
美女萝莉 A&M.鈥�
This is one of few brewing collaborations nationally in which industry has aligned with higher education to create a new beverage for the market. By all indication, 美女萝莉 A&M would be the first Historically Black College or University (HBCU) to have its own beer.
鈥淪traight To Ale is very excited to be working with 美女萝莉 A&M on this special brewing project. The process of working hand in hand while crafting the recipe, marketing strategy, etc., has been very rewarding for our staff and a source of pride for the entire STA family,鈥� said Straight to Ale Brands owner Dan Perry. 鈥淲e cannot wait to release the finished product in the very near future.鈥�
美女萝莉 A&M will also receive a contribution for each case sold during the life of
the product.
AAMU Vice President for Marketing, Communication & Advancement, Archie Tucker, II,
stated, 鈥淭his collaboration is an amazing opportunity for our faculty and students
to put theory to practice. It allows us to diversify our institutional revenue by
connecting our world class faculty to industry experts, while also producing an amazing
product that can be enjoyed throughout the state and beyond.鈥�
Upon full production, the beer is expected to be sold at multiple locations throughout the State and will be available in May 2021 at Straight to Ale, located at Campus 805 in Huntsville. Additional details will be announced at a later date. For more information, please contact michael.colston@aamu.edu, josh.herring@aamu.edu (Dr. J. Herring, project scientist) or martha.verghese@aamu.edu (Department Chair - Dr. M. Vergese).
Caption: Straight to Ale representative discusses process with AAMU students.
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