Research
Our professors are accomplished researchers and experienced professionals. They pioneer innovative business solutions and reshape the business landscape with cutting-edge research in marketing, strategy, entrepreneurship, organizational behavior, logistics and operations, and management information systems. Their work is published in leading academic journals and textbooks and presented at conferences. They bring creative ideas and critical thinking skills into the classroom, ensuring a practical and relevant business education for the next generation of business leaders.
Faculty|Research|Program|Curriculum|Advising|Career|News|Giving
Jifeng Mu (Ph.D, University of Washington), Professor of Marketing
Expertise: Innnovation and technlogy management, marketing strategy and analytics
Selected journal publications:
- Jifeng Mu, Jonathan Z. Zhang, Abhishek Borah, and Jiayin Qi (2022), 鈥淐reative Appeals in Firm Generated Content and Product Performance,鈥 , 33(1), 18鈥42,
- Jifeng Mu, Jonathan Z. Zhang (2021), 鈥淪eller Marketing Capability, Brand Reputation and Consumer Journey on E-commerce Platforms,鈥 , 49(5), 994鈥1020, DOI: 10.1007/s11747-021-00773-3
- Jifeng Mu, Ellen Thomas, Jiayin Qi, and Yong Tan (2018), 鈥淥nline Group Influence and Digital Product Consumption,鈥 , 46(5), 921鈥947, DOI: 10.1007/s11747-018-0578-5
- Jifeng Mu (2021), 鈥淏uilding Marketing Capabilities on Real-time Customer Conversations for Revenue and Growth,鈥 ,
- Jifeng Mu (2015), 鈥淢arketing Capability, Organizational Adaptation and New Product Development Performance,鈥 , 49, 151鈥166,
- Gang Peng, Jifeng Mu, and C. Anthony Di Benedetto (2013), 鈥淟earning and Open Source Software License Choice,鈥 , 44(4), 619鈥643,
- Jifeng Mu, C. Anthony Di Benedetto (2012), 鈥淣etworking Capability and New product Development,鈥 , 59(1), 4鈥19,
- Gang Peng, Jifeng Mu (2011), 鈥淭echnology Adoption in On-line Social Networks,鈥 , 28, 133鈥145,
- Jifeng Mu, Fangcheng Tang, and Douglas L. MacLachlan (2010), 鈥淎bsorptive and Disseminative Capacity: Knowledge Transfer in Intra-organization Networks,鈥 , 37(1), 31鈥38, DOI:10.1016/j.eswa.2009.05.019
Jack Richter (Ph.D, Florida State University), Assistant Professor of Entrepreneurship
Expertise: Minority entrepreneurship, business strategy
Selected journal publications:
- Jack I. Richter, Pankaj C. Patel (In press), 鈥淧erceptions of Exploitation and Entrepreneurial Resilience in the Amazon: The Impact of External and Unfair Transactions on Local Entrepreneurs,鈥
- Pankaj C. Patel, Jack I. Richter (2024), 鈥淪elf鈥慖nterest over Ethics: Firm Withdrawal from Russia After the Ukraine Invasion,鈥 , , forthcoming
- Pankaj C. Patel, Jack I. Richter, and Marcus Wolfe (2024), 鈥淓xamining the impact of pacification on informal entrepreneurs in Brazilian favelas,鈥 ,
- Marcus Wolfe, Jack I. Richter, Pankaj C. Patel, and Colin Williams (2020), 鈥淎re the Liabilities of Newness and Smallness the Same for Male and Female Informal Entrepreneurs? Evidence from Brazil,鈥 , 12(3), 441鈥470,
- Yan Chen, Jack I. Richter, and Pankaj C. Patel (2020), 鈥淒ecentralized Governance of Digital Platforms,鈥 , 47(5), 1305鈥1337,
Valentina Iscaro (Ph.D, Universita' della Campania Luigi Vanvitelli), Assistant Professor of Entrepreneurship)
Expertise: Strategic entrepreneurship, new venture creation
Selected journal publications:
- Valentina Iscaro, Laura Castaldi, Alessandro Augurio, and Francesca Rivetti (2023), 鈥淎n institutional perspective on fundraising by Italian YICs,鈥 , 406鈥424,
- Valentina Iscaro, Laura Castaldi, Paolo Maresca, and Clelia Mazzoni (2022), "Digital Transformation in the Economics of Complexity: The Role of Predictive Models in Strategic Sanagement,鈥 , 15(3), 450鈥467,
- DeShannon McDonald, Iscaro, V., & Guy Posey (2022), 鈥淎ctive Learning Strategies in Business Education: Using the Law to Build Critical Workforce Skills,鈥 , 15(2), 406鈥424,
- Valentina Iscaro, Laura Castaldi, Enrica Sepe, and Claudio Turi (2018), 鈥淭he Acquisition of Entrepreneurial Competencies in a Virtual Platform: A Structural Equation Model,鈥 Global Business and Economics Review, 20(5鈥6), 650鈥666,
Hossein Jamshidi (Ph.D, University of 美女萝莉 in Huntsville), Professor of Operations Management
Expertise: Operations management, business forecasting
Selected journal publications:
- Hossein Jamshidi, Emeka Dunu, Guy Posey (2021), 鈥淎pplication of AHP to Multi-Item Inventory Management Using Part Period Algorithm,鈥 , 13(3), 18鈥34, DOI:10.5296/jmr.v13i3.18347
- Hossein Jamshidi, Larry McDaniel (2020), 鈥淚ntegration of AHP and Regression Analysis in Forecasting Attendance in a Movie Theater,鈥 , 12(2), 14鈥24, DOI:10.5296/jmr.v12i2.15771
- Hossein Jamshidi, Ajeet Jain (2016), 鈥淎n Empirical Classification of ABC Inventory System with Critical Items and Exponential Smoothing Weights,鈥 , 13(1),
- Amir Mobasher, Paul Shiue, Hossein Jamshidi, Zhengtao Deng (2010), 鈥淢odeling and Validation of Autonomous Rendezvous and Docking of Air Bearing Vehicles,鈥 , 11(1), 45鈥51.
Emeka Dunu (Ph.D, University of North Texas), Professor of Logistics and Suppy Chain Management
Expertise: Production/operations/logistics management
Selected journal publications:
- Hossein Jamshidi, Emeka Dunu, Guy Posey (2021), 鈥淎pplication of AHP to Multi-Item Inventory Management Using Part Period Algorithm,鈥 , 13(3), 18鈥34, DOI:10.5296/jmr.v13i3.18347
- Chris I. Enyinda, Emeka S. Dunu, Andrea and Hawkins (2009), 鈥淚mproving HIV/AIDS Healthcare Supply Chain in Sub-Saharan Africa Through New Partnership for Supply Chain Management,鈥 , 3(2), 95鈥103.
Reuben Twijukye (Ph.D, Louisiana State University), Assistant Professor of Management
Expertise: Human resource management, leadership development
Selected journal publications:
- Reuben Twijukye, Jeantyl Norze, and Michael Burnett (2023), 鈥Examining Student Retention in a College of Business at a U.S. Research University (RU/VH),鈥 , 25(7), 154鈥175,
- Jeantyl Norze, Jeantyl Norze, and Reuben Twijukye (2022), 鈥Impact of Diversity Climate on Leadership Effectiveness in Higher Education,鈥 , 19(3), 43鈥57,
- Jeantyl Norze, Adriana Alfaro, and Reuben Twijukye (2021), 鈥Leadership and Gender Roles in Academia,鈥 , 21(4), 147鈥156,
- Jeantyl Norze, Carol A. Carter, Reuben Twijukye, and Michael Burnett (2019), 鈥The Influence of Selected Characteristics on the Perceived Effectiveness of an Entrepreneurship Training Program among Female Participants,鈥 , 19(1), 32鈥41,
Deshannon McDonald (JD, University of Florida), Associate Professor of Business Law
Expertise: Business Law, business ethics
Selected journal publications:
- Andrea Hawkins, DeShannon McDonald (2024), 鈥淭he Game Show: Team-building Active Learning Strategies,鈥 , 44, 1鈥17.
- DeShannon McDonald, Guy Posey (2023), 鈥淪cans and Searches: Challenges to Privacy and Academic Integrity in Higher Education,鈥 , 15, 1鈥2.
- DeShannon McDonald, Iscaro, V., & Guy Posey (2022), 鈥淎ctive Learning Strategies in Business Education: Using the Law to Build Critical Workforce Skills,鈥 , 15(2), 406鈥424,
- Yvette M. Holmes, DeShannon McDonald, and Phylicia Taylor (2019), 鈥淎n examination of embedded supplier information utilization in pre-decision phase procurement and opportunism in sales management,鈥 , 31(3), 291鈥311.
Andrea Hawkins (Ph.D, Jackson State University), Associate Professor of Management
Expertise: Organizational behavior
Selected journal publications:
- Andrea Hawkins, DeShannon McDonald (2024), 鈥淭he Game Show: Team-building Active Learning Strategies,鈥 , 44, 1鈥17.
- Chris I Enyinda, Charles Briggs, Andrea Hawkins (2009), 鈥淚mproving Strategic Risk Management Within Pharmaceutical Supply Chain,鈥 , 2(2).
- Chris I. Enyinda, Emeka S. Dunu, Andrea and Hawkins (2009), 鈥淚mproving HIV/AIDS Healthcare Supply Chain in Sub-Saharan Africa Through New Partnership for Supply Chain Management,鈥 , 3(2), 95鈥103.
Alicia D. Cooper (Ph.D, Michigan State University), Associate Professor of Marketing
Expertise: Advertising and promotion, marketing education
Selected journal publications:
- Alicia D. Cooper (2022), 鈥Using The Discussion Board During Your Online Synchronous Class To Engage Students,鈥 , 32(2), 177-180, DOI: 10.1080/10528008.2022.2062606
- Alicia D. Cooper, Richard S. Igwike (2021), 鈥Bean-to-Bar-to-Brand: Golden Tree Chocolate Ghana, 鈥, 30(May),
- Stanley E. Fawcett, John Pearson, and Alicia Cooper (1993), 鈥淐hallenges and Approaches
to
Purchasing from Minority-Owned Businesses: A Longitudinal Examination,鈥 , 18(2), 77鈥88,
Kelvyn Moore (Ph.D, University of Iowa), Assistant Professor of Marketing
Expertise: Service marketing, marketing strategy
Selected journal publications:
- James R. Calvin, Ruby Beale, and Kelvyn Moore (2017), 鈥淎cculturation and Allied Contributing Factors that Further Advance Cross-Cultural Management Learning and Education: A Conceptual Approach,鈥 , 21 (2)
- Kelvyn Moore, Paul Burger, and Bruce Weinberg (2015), 鈥淢aterialism and Consumer Behavior: Differences in Types of Materialism Among Different Cultures,鈥 , 44 (1).
- Kelvyn Moore, Paul Burger, and Bruce Weinberg (2013), 鈥淚ssues for Exploration of Differing Values among Sub-groups of Young-Adult Consumers,鈥 , 4(5).
Charles Richardson, Jr. (DPS, Pace University), Professor of Marketing
Expertise: International marketing, sales management
Selected journal publications:
- Charles Richardson, Jr., KendraHarris (2014), 鈥淟ove Them or Hate Them: Contrasting Emotions in Foreign Product Purchase Are More Similar Than Not,鈥 , 13(2), 66鈥73.
- Charles Richardson, Jr. (2012), 鈥淒iversity Performance as a Factor in Marketing Programs: Comparative Analysis across Ethnic Group Target Audiences,鈥 , 6(5), 62鈥70.
- Charles Richardson, Jr. (2012), 鈥淓thnicity or Nationality: A Cross-Cultural Extension of the Animosity Model of Foreign Product Purchase,鈥 , 5(2), 86鈥98.
- Charles Richardson, Jr. (2012), 鈥淯sage and Experiences with Career Planning and Placement Services 鈥 Examination of Ethnic Group Variations,鈥 , 24(2), 46鈥54.
Guy Posey (Ph.D, University of North Texas), Assistant Professor of Management Information Systems
Expertise: Management information sytems
Selected journal publications:
- DeShannon McDonald, Guy Posey (2023), 鈥淪cans and Searches: Challenges to Privacy and Academic Integrity in Higher Education,鈥 , 15, 1鈥20.
- DeShannon McDonald, Iscaro, V., & Guy Posey (2022), 鈥淎ctive Learning Strategies in Business Education: Using the Law to Build Critical Workforce Skills,鈥 , 15(2), 406鈥424,
- Hossein Jamshidi, Emeka Dunu, Guy Posey (2021), 鈥淎pplication of AHP to Multi-Item Inventory Management Using Part Period Algorithm,鈥 , 13(3), 18鈥34, DOI:10.5296/jmr.v13i3.18347
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